CSR Heads and CSR Professionals
"The reality of corporate social responsibility is there are no precedents to fall back on, and decisions must be based on judgment rather than tried and tested formulae." - Niall Fitzgerald, Chairman, Unilevers
The last few decades have witnessed increasing geographic foot imprints of companies. The companies are gradually realizing that their duties extend far beyond earning profits. Thus, enterprises exhibiting good corporate citizenship are likely to gain a competitive edge over their counterparts. Corporate Social Responsibility (CSR) is emerging as the soul of every business and thus, an essential aspect of corporate management and strategy. This is the way not only to overcome competition but to ensure sustainable growth.
There is concrete evidence that an effectively implemented CSR strategy can have significant positive impact on an organisation’s reputation, by building its brand, integrity and trust. Across the world, companies and their CSR leaderships are coming to grip with what exactly CSR means in their organizations and how to strategically include CSR within their business goals and objectives. Thus, CSR heads and CSR professionals have a critical role to play in leading and educating their enterprise regarding the importance of CSR and strategically implementing sound management practices that support the company's business and CSR goals. CSR heads and CSR professionals are therefore, well positioned to play an instrumental role in helping their organization achieve its goals of becoming a socially and environmentally responsible firm – one which reduces it’s negative and enhances its positive impacts on society and the environment.
The FICCI Aditya Birla CSR Centre for Excellence shall facilitate CSR heads and CSR professionals in marshalling the CSR community to ideate, develop and advance thought leadership on holistic CSR practices in a multi-stakeholder environment- facilitating to go beyond charity.
National and international conclaves, symposiums, CSR meets and thematic discussions shall be organized by the Centre to engage CSR heads and professionals to interact, share and debate about CSR.
The Centre shall initiate an e-CSR forum to encourage critical global, national and regional linkages to take up the issue of CSR on a wider level. A team of prominent sector specific thought-leaders and leaders-in-practice in the area of CSR shall facilitate sharing and dissemination about the latest trends/research in the field.
These varied platforms shall also serve as a vehicle to raise awareness and provide thought leadership for businesses to understand and initiate corporate social responsibility activities.